Marketing 101 for Non-Profits (United Church of Canada)

Non-profits market to their donors, members, clients, funders, community, and many other stakeholders. All of these different target audiences can make marketing even more critical.

The top concepts that are covered are;

  • Marketing goal development
  • Environmental analysis
  • Target markets
  • Branding
  • Building the marketing plan

End result is the creation of a great marketing strategy.

Presenter: Carla Langhorst

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